The author behind the content

Thirty years in the consulting room

Vet Authored exists because accurate, well-written pet content is rarer than it should be โ€” and Jamie Holloway decided to do something about it.

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Jamie Holloway
BVSc MRCVS

Small animal medicine
Preventive care
Client education
Veterinary writing

Specialisations

About Jamie

A vet who also writes

30+ years in practice
Small animal specialist
Published writer
Newspaper columnist
I qualified as a veterinarian over thirty years ago and have spent my career working with dogs, cats, and the occasional exotic patient in small animal general practice. In that time I’ve seen how desperately pet owners want reliable information โ€” and how much of what they find online is vague, inaccurate, or written by people who have never treated an animal.

“Most pet content online is written by people who have never been in a consulting room. I wanted to change that โ€” one article at a time.”

Alongside clinical work, I’ve written for newspapers, consumer magazines, and the web for over twenty years. Writing for a non-specialist audience is a skill in its own right โ€” translating clinical knowledge into language that is accurate, accessible, and genuinely useful to the person reading it at midnight because their dog is acting strangely.
Vet Authored is the result of wanting to do both things properly: provide clinically sound content that is also genuinely readable, packaged in a way that helps other people build real businesses around it.
Jamie Holloway is a pseudonym used to keep this venture separate from an active veterinary practice. The clinical credentials and experience described are genuine.
Sample content

Read Jamie's writing

These are the kinds of articles included in every bundle โ€” and available to subscribers on the mailing list for free.

Dog health

Antibiotic resistance in pets โ€” why it matters more than most owners realise

A deep dive into antimicrobial resistance in companion animals, and what responsible pet ownership looks like in the face of it.
Longevity research

Could a drug actually extend your dog's life? The science behind LOY-002

An evidence-based look at the first drug ever approved for regulatory review to extend lifespan in any species.
Human-animal bond

Does your pet know you're stressed? The science of the human-animal emotional bond

The growing body of research showing that pets don’t just comfort us โ€” they absorb our stress in measurable, biological ways.
Get all three articles free when you join the mailing list.
Content standards

What makes Vet Authored content different

Every guide follows the same editorial standards Jamie applies to published work.

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Clinically accurate

Written from clinical experience and cross-referenced with current veterinary guidance, not repurposed from generic sources.

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Written for owners

Jargon-free, clear, and genuinely helpful to someone with no veterinary background who loves their pet and wants real answers.

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Human-written

Every word is written by Jamie โ€” not generated, not outsourced. The voice, judgement, and clinical insight in every piece are genuine.